Apptimate Software is a software development agency that provides custom software solutions, mobile app development, API integrations, and IT consulting services to clients worldwide.
To effectively showcase their expertise and attract both local and global clients, Apptimate Software needed a comprehensive, professional website.
The project involved the complete design and development of the website on WordPress, optimising it for both local and global search engines. Essential pages such as the Service page, About page, API page, and more were meticulously crafted to ensure a seamless user experience and high visibility.
Objectives
- Develop a professional agency website
- Optimize for SEO
- Enhance user experience
- Homepage Overview
- Service Pages
- About Page
- API Page
- Portfolio Page
- Contact Page
SEO Optimization
- Keyword Research: Conducted thorough keyword research to identify relevant local and global search terms and phrases.
- On-Page SEO: Optimized all pages with targeted keywords, meta tags, headings, and alt text for images.
- Local SEO: Enhanced local SEO with a Google My Business profile, local backlinks, and consistent NAP (Name, Address, Phone number) information.
- Technical SEO: Ensured fast site speed, mobile-friendliness, and a clean URL structure to improve search engine rankings and user experience.
- Content Strategy: Developed a content strategy that includes regular blog posts, case studies, and white papers to drive organic traffic and establish industry authority.
Technologies Used
- WordPress: Utilized WordPress for its flexibility, user-friendly interface, and extensive plugin ecosystem.
- HTML/CSS/JavaScript: Customized the design and functionality of the website using these core web technologies.
- SEO Tools: Used Yoast SEO, Google Analytics, and Google Search Console to optimise and monitor SEO performance.
- Performance Optimization: Implemented caching, image optimisation, and responsive design techniques to ensure fast loading times and a smooth user experience.
